Campaign Development
Creative Strategy | Art Direction | Design
This campaign aims to raise guest awareness of the craft and passion that goes into Taco Reho’s scratch made products; resulting in better guest appreciation of their food, increased brand equity, and a better value perception for their customers.
Lots of Experimentation
We had fun with it. The campaign needed to be disruptive, loud and youthful. We pulled inspiration from the music industry, and what we found were tons of textures. We explored creating our own textures through spray paint, paper, and food and ink prints.
With a small budget, leveraging social media was key. We needed to showcase the scratch made products alongside fun, energetic music to uphold their passion for music and craft.
