Brand Development
Creative Direction | Brand Design
Inspired by island getaways, Big Chill introduced a new restaurant to its family of brands. This location is meant to be a more elevated dining experience than existing Big Chill locations, but still needed the laidback, chill attitude of the brand. The final result strikes a balance of nautical and island vibes, and reflects the welcoming nature of island culture.
Illustrations developed in collaboration with North Carolina native, Bre Drake.