Brand Development

Creative Direction | Brand Design
Inspired by island getaways, Big Chill introduced a new restaurant to its family of brands. This location is meant to be a more elevated dining experience than existing Big Chill locations, but still needed the laidback, chill attitude of the brand. The final result strikes a balance of nautical and island vibes, and reflects the welcoming nature of island culture.

Illustrations developed in collaboration with North Carolina native, Bre Drake.

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